Content Marketing has been around for hundreds of years, however, it is still a valuable marketing tool that can make a huge impact on a company's bottom line. If you are looking for strategic ways to increase revenue and bring in new business for your firm, you should strongly consider content marketing. There are several ways that you can implement this, including things like videos, ebooks, blogs, Instagram, Pinterst, FaceBook, Twitter and a host of several more applications.
In a recent blog post, by Craig Corbett, Rise of the Content Machines: How Blogs Became a Secret Weapon, he shares several examples of iconic content marketing ideas that were massive successes for their companies. The one that stands out to me the most is the Poor Richard’s Almanack by Benjamin Franklin. This was created in the 1700's to help promote Benjamin Franklin's print business. I have known about this publication, but I never thought of it as Content Marketing. However, when you think about it, Poor Richard's Almanack is a perfect example of content marketing done extremely well.
The next great example of content marketing is the Michelin Guide, which was launched by Michelin in the 1900s. This guide has morphed into itsown reality and has carved out its own niche, while also supporting the Michellin brand. The Michelin guide is a trusted resource used by millions of people including drivers, hoteliers, restaurants, foodies, and travelers worldwide. The Michelin Guide started out as "the little red guidebook" with the sole purpose of encouraging motorists to take to the road. This in turn would help promote the use of the automobile and in turn the purchase of tires so that families could take the road trips. This was a brilliant idea that came without any self promotion. It was useful and helpful information that users craved and found extremely helpful. Initially it started out as a free item, but after several years it morphed into its own entity that still remains today. Not bad for a concept that started in 1900 and is one of the most clever content marketing ideas of all times.
Click on the following to read more
History of the Michelin Guide – The Michelin Guide